Read the case study attached and answer the following questions:
i)What are the various cloud initiatives undertaken by HSH?
ii)Categorize them into IaaS, PaaS, and SaaS.
iii)What are the advantages of each of the cloud initiatives to HSH?
iv)How can this case study be used to show the relationship between an organization's business strategy and its IS/IT strategy? What would be the result if IS/IT strategies are not compatible with an organization's business strategy?
v)How well is HSH prepared for the future?
HONG KONG AND SHANGHAI HOTELS SOARS
IN THE CLOUD
Incorporated in 1866, Hongkong and Shanghai Hotels (HSH) owns and manages a collection of reputable hotels across the world. Among its collection of hotels include the elegant Peninsula Hotels located in gateway cities around the world. Accelerated business growth across several years has resulted in rising pressure on the IT infrastructure of HSH as it seeks to explore other markets around the world. Although located in different countries, the hotels operate under the same brand with the objective of delivering high quality services. Also, every HSH hotel has dedicated servers with applications and thereby making it challenging for HSH to ensure uniform operations, data and applications in all its locations.
HSH business strategy is to deliver five star hospitality services to discerning tourists across the world. However, all efforts to create an IT infrastructure that could guarantee the required compliance, scalability and security was to no avail thereby hindering its expansion strategy. Therefore HSH corporate objectives and its strong desire to satisfy its customers at all times can only be supported by a centralised IT infrastructure.
In order to reduce the IT variations between its different locations and to easily create more features using the same platform of technology, the company embarked on a major IT upgrade project that was aimed at centralising its applications around cloud-based services. This was centred on the Microsoft 365 cloud productivity suite, SharePoint collaboration and Exchange messaging technologies. However, the upgrade initiative resulted in some challenges for HSH especially in terms of ensuring uniformity in technology security, meeting compliance requirements and precise management. Also, as a multinational corporation with a global network of business, HSH operates in different time zones across the world. The company therefore recognises the need to subscribe to a cloud service and management provider that can quickly detect and respond to technical problems in any part of the world and at any time.
After a series of meetings with several technical partners, HSH soon realised that Verizon was better equipped to deliver the required remote management and high availability. A three- year period road map was designed for Verizon to deliver a hybrid cloud capabilities that would help HSH to achieve its IT/IS strategy. An important component of this initiative would be to convert HSH’s disjointed IT infrastructure into a centralised environment using a mixture of both hosted and cloud-based services world and at any time.
With this project soon to be completed, HSH has completely transformed its IT infrastructure. The company has also achieved the agility to support existing and proposed facilities. HSH now boast of a healthy, efficiently managed and customer friendly technology
CASE STUDY 1
that can support its global and growing network of hotels. Also, the company is now well positioned to continue its culture of customer service innovation while outsourcing the task of its IT/IS infrastructure management to IT/IS professionals, thereby maintaining its status as a world leader in luxury accommodation.
Discussion. Whether operating locally or globally, every business organization will eventually realize that it has out-grown its legacy systems that allowed it to operate from its start-up stage. At this point, the company will normally require an IT strategy to support its business strategy. HSH started realizing the need for a system upgrade when its legacy IT infrastructure could no longer support its business strategy. HSH business strategy is to become a world leader in providing world class luxury accommodation, as well as expanding its business operations into more gateway cities across the world.
To achieve this business strategy, HSH will need to design an IS/IT strategy that will not cannibalise, but complement its business strategy. Therefore in line with HSH’s business strategy of maintaining a culture of customer service innovation as well as rapid expansion, the company designed its IT strategy to be customer friendly while also ensuring that technical issues can be easily identified and resolved given that its operations cuts across different time zones. This was a key factor for its choice of Verizon as its strategic technology partner as Verizon was best equipped to provide the required distant management as well as maximum surveillance.
Therefore HSH’s IS/IT strategy was clearly in alignment with its business strategy and this was evident in the flexibility and the efficiency that was achieved by reason of its technology partnership with Verizon. The company became better positioned to embrace new initiatives. HSH’s decision to settle for a hybrid cloud was also a strategic move as this allows its most sensitive data to be hosted on its premises while less sensitive data are cloud based. A revitalised IT infrastructure that is managed by IT experts has also allowed HSH to focus on its core competence of providing world class luxury accommodation.
HSH defined its business strategy and went in search of the technology that can support this strategy. It’s IS/IT strategy has allowed it to successfully implement its business strategy and thereby achieving its business goals. The HSH case study illustrate the fact that successful business organisations define their business strategy, and this strategy in turn determines there IS/IT strategy. HSH decisions regarding its applications and other IS/IT components were all determined by its business goals and strategies. The company has carefully designed its IS/ IT strategy to complements its business strategy. These two strategies must always be properly aligned if HSH must continue to achieve and sustain its competitive advantage.
The case study goes a long way to demonstrate that managers and IT professionals in any organisation must agree on the best IT solutions that can support their overall business strategies. Only then can the organisation easily achieve its business objectives. A wrong IS/ IT strategy can prevent an organisation from achieving its business strategy thereby leading to expensive IS/IT investments that cannot yield adequate return on investment. Therefore business managers and IT professionals in an organisation cannot afford to be at loggerheads. They must view IS/IT as an instrument for transforming their organisation and work as a team to design the best IS/IT strategy that can complement their business strategy.
CASE STUDY 2
Therefore the relationship between IS/IT strategy and the overall business strategy cannot be over emphasized. Both are interwoven and cannot be separated from each other as illustrated in the HSH case study. IS/IT strategy must be seen as a component of the business strategy and organisational strategy as a whole. The ability of an organisation to achieve its corporate goals to a large extent will depend on its IS/IT strategy. As demonstrated in the case study, HSH’s IS/IT strategy was intrinsically involved in achieving the company’s corporate goals of customer service innovation and business expansion across more gateway cities around the world.
There is no gainsaying that the perception about IS/IT among business managers in the past few decades has changed significantly as managers no longer view IS/IT as an independent tool outside their business strategy. Rather, managers now view IS/IT as a corporate recourse that must be well synchronised with their overall business strategy. This is because as illustrated in the case study, IS/IT has offered HSH new opportunities that can empower it to achieve and sustain a competitive advantage, become efficient in service delivery and the flexibility to easily develop new businesses and tap into new markets.
Source: “A critical evaluation of the impact of cloud computing: A view from the travel and tourism industry” . I. Gomins ,University of Bedfordshire. 2014. Thesis.
CASE STUDY 3
COURSE CODE: MTRME304 COURSE NAME: INFORMATION TECHNOLOGIES IN TOURISM Task brief & rubrics
Task: Case Study
This is an individual task. Avoid all types of plagiarism.
Use Moodle to access the case Study “Hong Kong and Shanghai Hotels Soars in the Cloud” by Issac Gomins.
Submit a pdf document with your responses
Task: Answer the following quesCons:
i) What are the various cloud iniCaCves undertaken by HSH?
ii) Categorize them into IaaS, PaaS, and SaaS.
iii) What are the advantages of each of the cloud iniCaCves to HSH?
iv) How can this case study be used to show the relaConship between an organizaCon's business strategy and its IS/IT strategy? What would be the result if IS/IT strategies are not compaCble with an organizaCon's business strategy?
v) How well is HSH prepared for the future?
• Wordcount: 2500-3000
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: JusCfied.
• The in-text References and the Bibliography have to be in Harvard’s citaCon style.
Submission: Week (5) – Via Moodle (TurniCn). Deadline:Friday 8th May 2022. 23:59 CEST.
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
• Outcome 1: Promote and entrepreneurial mindset to develop innovaCve projects within the tourism industry.
• Outcome 2: Understand the new digital trends in Tourism management and business models, parCcularly those supported by InformaCon systems.
• Outcome 3: Know how to apply new tools and currently technology to new and exisCng business to burst their compeCCve advantages.
ExcepMonal 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge & Un- derstanding (20%)
Student demonstrates exce- llent understanding of key concepts and uses vocabu- lary in an enCrely appro- priate manner.
Student demonstrates good understanding of the task and menCons some rele- vant concepts and demons- trates use of the relevant vocabulary.
Student understands the task and provides minimum theory and/or some use of vocabulary.
Student understands the task and ahempts to answer the quesCon but does not men- Con key concepts or uses mi- nimum amount of relevant vocabulary.
ApplicaMon (30%) Student applies fully rele- vant knowledge from the topics delivered in class.
Student applies mostly rele- vant knowledge from the topics delivered in class.
Student applies some rele- vant knowledge from the topics delivered in class. Misunderstanding may be evident.
Student applies lihle relevant knowledge from the topics delivered in class. Misunders- tands are evident.
CriMcal Thinking (30%)
Student criCcally assesses in excellent ways, drawing outstanding conclusions from relevant authors.
Student criCcally assesses in good ways, drawing conclu- sions from relevant authors and references.
Student provides some in- sights but stays on the sur- face of the topic. Referen- ces may not be relevant.
Student makes lihle or none criCcal thinking insights, does not quote appropriate aut- hors, and does not provide valid sources.
Student communicates their ideas extremely clearly and concisely, respecCng word count, grammar and spell- check
Student communicates their ideas clearly and concisely, respecCng word count, grammar and spellcheck
Student communicates their ideas with some clarity and concision. It may be slightly over or under the word- count limit. Some misspe- lling errors may be evident.
Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed word- count excessively and misspe- lling errors are evident.