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September 29, 2021

Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk

Order Instructions This is for a Discussion Post assignment: Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk (https://www.ted.com/talks/kristi_rogers_where_are_our_digital_ads_really_going). Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the […]
September 27, 2021

Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan?

Order Instructions This is a Discussion Post: Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand? Write […]
September 27, 2021

What is a store brand and why do many of them imitate national brand packaging?

Order Instructions This is a Discussion Post: What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision making. Is it ethical for a store brand to imitate the packaging of a national brand? […]
September 25, 2021

what pricing strategy would be most effective considering both the market’s needs and the product life cycle?

Order Instructions This is a Discussion Post Assignment: A number of factors contribute to the pricing strategies for a product. Considering the segments in the simulation, what pricing strategy would be most effective considering both the market’s needs and the product life cycle? As the product moves through the life […]
September 25, 2021

Define brand positioning. Explain the reason for positioning and repositioning products

Order Instructions This is a Discussion Post Assignment: Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and […]
September 25, 2021

Define the characteristics of a vulnerable consumer

Order Instructions Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling to vulnerable consumers? Within the context of a Christian worldview, why should businesses consider the methods of marketing to vulnerable consumers? Be sure to support your responses with evidence […]
September 25, 2021

marketing article review assignment

Order Instructions This is a marketing article review assignment The purpose of this assignment is to critique a peer-reviewed article regarding consumer behavior. During this assignment, assume the role of a peer reviewer who is reviewing the article for a journal. Select an article from a peer-reviewed journal within the […]
August 30, 2021

Explain the four strategies for growth: market penetration, market development, product development, and diversification

Order Instructions Marketing Strategy   This competency assessment assesses the following Outcome(s):   MT219M1-1: Summarize the basic components of a marketing strategy.   Read the scenario and respond to the checklist items based on the Reading and Learning Activities.   Your instructor will assign a business type or industry to […]
August 30, 2021

Apply product and place Marketing Mix elements to a product or service.

Product and Place (Distribution) This competency assessment assesses the following Outcome(s): MT219M4-4: Apply product and place Marketing Mix elements to a product or service. GEL-6.02: Incorporate outside research into an original work appropriately. Product and place are two of the four marketing mix components that are uniquely configured for a […]
August 18, 2021

managed care health insurance plan. Consider positive and negative influences. · Explain

scholarly
August 18, 2021

“Are You Sitting on a Million Dollar Idea?”

Order Instructions Watch the video “Are You Sitting on a Million Dollar Idea?” from the LEARN section this week. Instead of creating a new or revamped product for this discussion (after all, you have already created your own hypothetical business), you will analyze the lifecycle of an existing product. The […]
August 3, 2021

New Media Advertising

Order Instructions New Media Advertising   Select a Web site for a brand to which you are loyal. Describe the message the Web site conveys about its brand. Is it consistent with the brand’s message in traditional media’s advertisements? How? Did you learn anything new about the brand and its […]
July 20, 2021

Marketing excellence

 Chapter 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations, pp. 585-608  Chapter 21: Managing Digital Communications: Online, Social Media, and Mobile, pp. 615-630   Instructions Review the “Marketing Excellence: Coca-Cola” case study on pp. 611 of your textbook. Reflect on the successes that […]
July 6, 2021

Why do you believe that Disney has been so successful?

Order Instructions Instructions Review the “Marketing Excellence: Disney” case study on p. 185 of your textbook. Why do you believe that Disney has been so successful? What do they do to connect with their customers? Why do you believe they been able to accomplish this for so many years? Your […]
July 6, 2021

If you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture?

  Instructions If you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture? Do you believe it would be helpful for the company’s sustained competitiveness? Why, […]
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